Better Way Advisors AG Scegli la linguaItaliano

Better Way Advisors

is an industrial advising company, primarily active in the following business areas:

We primarily serve small to medium size companies, from 50 to 200 million euro in revenues, both family and private equity owned, who intend to review and revamp their strategic position and align their organization to their business plan.
Many companies try to grow in new business segments and technologies and, in doing so, lose their identity and focus on their core business. BWA supports the process of re-focusing on core business through both organic growth and M&A.
The main challenge for small and medium size companies remains the ability of the founder to manage the generational transition of the company. There is no standard formula and each succession plan needs to be tailored to the needs of the business. A balanced corporate governance assures the maintenance of an equilibrium between the various stakeholders and guarantees that management is free to run the business without distractions.
For projects where change is more difficult, BWA participates in the execution of the industrial plan that has been built together with the management and owners until measurable results have been achieved.
When the founder and management need non-executive support for the formulation and revision of corporate strategy and governance, BWA and its consultants continue to assist their client as external members of the Advisory Board and/or the Board of Directors.

Our team

We are expert drivers, Let’s make the journey together.

pierfranco di gioia - bwa
Pierfranco Di Gioia Founder
pierfranco di gioia - bwa
Suzanne Rohe Senior Associate
pierfranco di gioia - bwa
Roberto Ceruti Senior Associate
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Sergio Butò Senior Associate
Pierfranco Di Gioia Founder

Following a MSc in Economics at Bocconi University and a MBA at INSEAD, he worked in Sales & Marketing in the Industrial Adhesives and Packaging Industry, reaching the Vice President and General Manager position at leading international companies.

Fluent in Italian, English, Spanish and German.

Key competence: M&A / Geographic Expansion / Post-Merger Integration / Turnaround / Change Management / Team Leadership / P&L Management

1Business Restructuring & Strategic Re-focus

Some examples of recent activities:

  • Diagnosis and mapping of the competitive position of both the company and for each market segment
  • Identification of Asset Divestment opportunities and forced exit strategies (Company liquidation and bankruptcy proceedings) in corporate turnarounds
  • Analysis of the business model and identification of critical areas. Margin analysis for product lines and key value drivers
  • Development and implementation of corporate turnaround plans
  • Product pricing strategy, analysis of distribution channels and go to market strategies
  • Costs Savings plans and Operational Improvement
  • Cash Management and Working Capital Optimization
  • Business Plans to support debt restructuring

2Succession Planning


  • Design of Governance models
  • HR Review, skills-set assessment and organizational design
  • Succession Planning and introduction of new business leaders in top executive roles
  • Business Coaching
  • Reporting and Controlling Dashboards for Shareholders
  • Introduction and selection of key members of Advisory Board
  • Interim Management in transition phases

3Growth Plans


  • Entry strategies to new markets
  • M&A Buy side
  • Green Field Plans

4Board Services

  • The consultants at Better Way Advisors know how to best combine their senior management experience with their vision, coaching and strategic focus skills. To help our clients stay on the chosen track, we offer our ongoing assistance as independent members of Advisory Boards and Boards of Directors.
bwa | aree di intervento

Why making the journey along with Better Way Advisors

We are Drivers of Change.

Sometimes it seems that there are many options to choose from, especially when you have to decide on the strategic reorganization of a company.

Better Way Advisors professionals know how to deal with the change and make it a unique opportunity to increase company value thanks to their strategic vision and ongoing operational support.


Better Way Advisors AG Zugerstrasse 76B CH - 6340 Baar


Ph. +41 (0) 417685053 Fax +41 (0) 417685060



©2016 Better Way Advisors